5 Best WordPress Email Marketing Plugins : Free

5 best WordPress Email marketing plugins compared. Email Marketing tools help you increase subscribers and profits, outrun competitors, and attract more customers seamlessly. For a WordPress website, you must use WordPress Email Marketing plugins. Newsletters can be very beneficial for your website. It can help you to keep your website visitors engaged with your latest posts and contents of your website. It is very easy to install on a WordPress website. All you need to do is install a WordPress newsletter plugin, activate and you are good to go.

Every website owner wants to increase the number of visitors on their website. There are many sources to increase it like social media, improving SEO, and so on. One of the most popular methods is email marketing. Email distribution increases the process of communication with customers and prospects. It allows business owners to send subscribers newsletters, updates, product recommendations or promotions, and most importantly generate sales.

I remember when I started my blog, I used MailChimp plugin and I got a large number of clicks, everyone wanted to know what my website was about, and I kept on sending campaigns. Email marketing is the best tool to use as a blogger to attract traffic to your website.

Newsletter subscription forms are included on many websites. It appears as a popup in most of the websites. Below are some of the best free WordPress email subscription plugins.


  1. Mailchimp

MailChimp is one of the most popular and most used WordPress Email Marketing plugin for email marketing. Its dynamic services help internet marketing professionals to send emails to subscribers, this helps them in generating subscribers. MailChimp has a simple user interface for creating mailings and the best feature about MailChimp, is its ability to prevent mails sent from your organisation from landing in spam lists. MailChimp allows you to view the statistics on campaigns, and also set up autoresponders. MailChimp has different plans, as a startup you can use the free version which maintains a database of up to 2,000 subscribers but as the user you are entitled to only a single form. MailChimp is one of the essential tools you need to grow your business and automate your marketing.

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Key Features:

  • WooCommerce Integration.
  • Forms can be submitted using AJAX.
  • More than 100+ styles builder.
  • Email Notifications.
  • Integrate smoothly with other plugins.
  • Extra add-on plugins.

                       Download and Install This Plugin Here

  1. Newsletter

The best plugin for promoting your website and business. Newsletter is an easy to install email marketing plugin with cool features. The free version has a convenient drag and drop lettering, you can also view the statistics of your campaign and can be integrated anywhere on your site. Its compatibility with other WordPress plugins is top-notch. All you have to do is install the plugin on your website, activate the plugin and you will have a ready-made subscription form. If you want the Newsletter to appear on specific pages on our website, just add the HTML code to the backend of the website. Newsletter helps you automate your email marketing efforts which is a simple way to increase subscribers.

Newsletter allows you to easily send your audience a lot of newsletters to engage with them through emails. Newsletter allows you to have unlimited subscribers.

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Key Features

  • Drag and Drop Composer
  • Unlimited amount of newsletter
  • Prevents spam subscriptions
  • GDPR Compatible
  • SMTP ready.
  • Campaigns can be finely targeted according to the preferences of subscribers.

     Download and Install This Plugin Here

  1. MailPoet

SEO professionals make use of this WordPress plugin because they can easily announce new live articles, set up automatic emailing, and enable newsletter notifications. MailPoet is on of the best plugins for email marketing activities. All you have to do is install the plugin in your WordPress website and set up activities in the MailPoet platform console.

The console makes it easy for digital marketers to work with the subscriber database. The plugin provides various messaging templates, theme customization.

This plugin helps you to manage your subscribers and subscribers list. It has a lot of templates for you to choose from which can save a lot of time instead of starting from scratch.

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Key Features

  • Scheduling of newsletters.
  • Multiple templates.
  • WooCommerce Integration.
  • Drag and drop newsletter editor.
  • Subscribers can be imported easily.

     Download and Install This Plugin Here

  1. OptinMonster

OptinMonster helps you create stylish and colourful dialogues through forms that can be embedded inside panels or directly into the message text. It is the fastest and easiest WordPress plugin to install and the most interesting feature of OptinMonster WordPress plugin is its amazing pop-up window. You can also assign different templates and form for specific pages. OptinMonster provides you with your email marketing statistical reports to track your subscribers, increase sales and get more leads.

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Key Features

  • Pre-built template
  • Powerful targeting and segmentation engine
  • Minimal Setup
  • Multiple Form types

     Download and Install This Plugin Here

  1. Jetpack

Jetpack is used for both email and newsletter subscription. It is a multi-purpose WordPress plugin that can be used to display pop-up window for your newsletter subscription.  You can place them almost anywhere on your website via widgets or shortcode. Jetpack is not a free plugin, you will need to register at the official website.

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The review of these email marketing plugins will surely prove beneficial when you go about choosing the perfect plugin for the marketing of your brand. All the plugins have excellent features and functions that will give you satisfactory results once you start using them.

     Download and Install This Plugin Here

Read more: How to Set Up JetPack Email Subscription for WordPress

7 of the Best WordPress Email Marketing Plugins Compared


What Is The Difference Between a Child Theme and a Premium Divi Child Theme


The Top Contact Form Plugin for WordPress

The Best WordPress Email Subscription & Marketing Plugins



The Best Places to Find Free Images for Your Blog

Adding images in blog posts makes them more engaging and attractive. Articles with images get 91% more views on average and one examination of popular blog posts found that the top-performing posts included one image every 300 words.

Statistics show that incorporating images into every blog post that you write attracts more users to your website. In this article, you will discover the best free (and legal!) image sources for your WordPress blog posts. Once you find the perfect image, you can then use a tool like Canva to further design your images and make them perfectly fit your blog.

Below are some of the best spots to find free pictures for your blog.



Pixabay is always my first stop when I’m looking for a specific image. All their images are CC0, so I know that I can freely use them. And their search feature makes it really easy to find exactly what I’m looking for.

Just keep two things in mind when using Pixabay:

  1. The first row of images is usually sponsored stock images. Don’t get excited if you see one you like, because it won’t be free. Everything after the first row of sponsored images is CC0 though.
  2. You need to register an account to download full resolution photos. This process is pretty painless, though. And there’s no money involved.



Unsplash is another one of my favorite image sources. It’s a completely different experience than Pixabay, though. It’s all about quality over quantity. You don’t have nearly as big of a selection as Pixabay, but every single image on Unsplash is gorgeous.

If you just need an eye-catching background image, you won’t go wrong with Unsplash. If you need to find a very specific image, Unsplash probably isn’t your best option.

Public Domain Pictures


Public Domain Pictures is another great option if you want access to a huge collection of images. I’m not sure exactly how many images they have in their database, but you can find lots of results for some pretty random queries, so I’d imagine it’s a large number.

The only area I think it falters is the interface. While totally usable, it’s not nearly as nice as Pixabay’s interface. And like other large collections, you’ll have to wade through some low-quality images to get to the good stuff.

Wikimedia Commons


If you’re willing to dig through the almost 34 million free images in Wikimedia Commons, you can find some absolute gems. While the images are well-tagged and categorized, the fact that there’s 34 million of them can still make it a bit overwhelming to find what you want.

Death to the Stock Photo


Death to the Stock Photo sends out monthly emails with brand spankin’ new images. I know you might find the requirement to enter your email slightly annoying, but I actually think it’s a nice feature. It ensures that the images are somewhat limited in distribution, which makes them less likely to be overused.

All Death to the Stock Photo’s images are beautiful, so you’re getting some amazing quality shots. The only downside is you don’t have control over what comes to your inbox, so you can never know for sure if you’ll be able to use their images.

They also offer a premium membership if you want even more image goodness.



PicJumbo is a good jack-of-all-trades for images. You can search by tags, browse the latest images, or go for what’s popular. Unlike some of the bigger image searches, you don’t have to wade through many duds on PicJumbo. The images are good quality far more often than not.

You can also sign up for a newsletter to get alerted whenever they add new images. And they offer a premium plan which gives you access to even more images. The premium plan definitely isn’t a necessity to get value from the site, though.

Some of the images you find in your search results will come from the premium collection, so be aware that you won’t necessarily be able to use everything you see.

Google Images google-image

Not a lot of people know this, but you can actually use the advanced search options in Google Images to filter by usage rights.

More Articles: WordPress Terminology

. The Best Places to Find Free Images for Your Blog
. What Is The Difference Between a Child Theme and a Premium Divi Child Theme
. The Top Contact Form Plugin for WordPress
. What is Google AMP and How to Implement It on Your WordPress Website

What Is The Difference Between a Child Theme and a Premium Divi Child Theme

What Is A Child Theme?

“A child theme is a theme that inherits the functionality and styling of another theme, called the parent theme.” – WordPress Codex

Relating to WordPress in its entirety, not just Elegant Themes and the Divi theme, a child theme is a series of files comprised of code that is packaged together.These files mimic and pull functionality from the files present in a parent theme.

parent theme is basically any theme purchased via a marketplace, vendor or similar. In the case of Elegant Themes, both Divi and Extra would be deemed as parent themes.

These (parent) themes are essentially a series of dozens of files (typically scripted using the PHP language), each which interchange functionality between each other, and also work in unison with the main WordPress core files – as downloaded from the WordPress.org repository.
If you were to create and customize the look and feel of a website using only the parent theme, you’d eventually run into problems.Parent themes are updated regularly by their respective marketplace or vendor developers. Whether it’s to keep up with innovations or simply to fix bugs, these updates ensure that the theme itself will run at its optimum, all of the time.

While theme updates aren’t bad, they can disrupt certain functional or stylistic changes that you may have made to your WordPress website using CSS or PHP customizations.
CSS (Cascading Style Sheets) is a markup language that is used to style out various HTML-based web elements. Often, CSS styling is added to the style.css file of the WordPress child theme. The theme’s stylesheet is found by navigating to Appearance > Editor and selecting the style.css file.In the case of Divi websites, there is a Custom CSS feature at the very bottom of the Divi Theme Options console, as well as the Editor.

These CSS edits may require quite a bit of knowledge, and can often encounter a bit of testing and tweaking, and generally, can take hours to execute.In the event that a parent theme has an update, a WordPress website that isn’t running a child theme, runs the risk of having each and every line of CSS code overwritten.

Boom! Just like that, all of your hard work will disappear instantaneously, and your one-of-a-kind, unique looking website will return to the default “factory settings” of the original theme.

To remedy this, the creators and contributors of WordPress developed the child theme functionality that would allow for developers to create CSS site edits safely.A child theme consists of a style.css file and possibly a series of other code files that pull from the functionality of the parent theme (i.e. main theme purchased from a marketplace or vendor).

The child theme is a completely separate entity to the parent theme. It merely adopts the same functionality and allows the developer the capability to make custom changes and functions.

A child theme must include a particular series of files, most importantly the style.css file for CSS edits, and the functions.php file. This file must include a specific line of code (with the WordPress function enqueue_parent_style) in order for it to register (or enqueue) the parent file.

Once this is done, any additional files added to the child theme directory will override the files presented in the parent theme package.

WordPress works in such a way that it first looks to run the files present in the child theme and executes the code it finds. Then, if there are no child theme files present, WordPress will move on to the parent theme file package and search for the respective files and code.

It is in this manner that developers can add CSS to their website without the threat of parent theme updates overwriting their code work.

Any code entered into the style.css file in the child theme will be read and run by WordPress, leaving the style.css file in the parent theme to update independently.

In summary, if you’re going to be making changes to your website using either PHP or CSS, or, if you’d just like the peace of mind, use a child theme when developing your WordPress website.

What is the Difference Between a Child Theme and a Premium Child Theme

Child themes come in two forms: a standard (or blank) child theme and a premium child theme.In a nutshell, a standard child theme (often referred to as a blank child theme) gives you the nuts and bolts for operation, while a premium child theme will include bells and whistles too.

Your selection between whether you should use a standard or premium child theme will essentially come down to your website’s needs requirements, but, more on that later.

First, let’s define the difference between a Divi child theme and a premium Divi child theme.

Divi Child Themes

A standard or blank Divi child theme is comprised of a series of core files that will enqueue the functionality of the parent theme in order to protect any site changes you may choose to make.Once you’ve installed a standard or blank child theme, you’re free to use the Divi Builder as per normal, and, in the event that you add additional code, it won’t be overwritten by theme updates. Also, using a child theme will make sure that the core code files of the parent theme will not be tinkered with.

To use a standard or blank Divi child theme, you can either download one for free using the Divi Space Child Theme Maker or purchase the Aspen Roots child theme which adds a few premium functionality features.

Alternately, you can create your own child theme from scratch. For this, you’ll need either a Text Editor program or an IDE (Integrated Development Environment) such as Brackets or Sublime.

How to Create Your Own Divi Child Theme

A child theme is comprised of two core files: functions.php and styles.css.The functions.php file will signal to WordPress that there is a child theme present and that it piggybacks off of a particular parent theme. Open up your text editor or IDE, copy and paste in the following code and save the file as functions.php.

add_action( 'wp_enqueue_scripts', 'my_theme_enqueue_styles' );
function my_theme_enqueue_styles() {
    wp_enqueue_style( 'parent-style', get_template_directory_uri() . '/style.css' );

Next, move onto the CSS file. Create a new document in either your text editor or IDE and save it as style.css. Copy and paste in the following code:
 Theme Name: Divi Child Theme
 Theme URI: https://yourwebsite.com
 Description: Child theme, based on Divi
 Author: Your Name
 Author URI: https://thisauthor.com // Your web address
 Template: Divi
This little bit of code is crucial as it both offers information regarding the nature of your child theme.The ‘Template’ designation instructs WordPress as to which theme to use as the parent. This file allows you to keep all of your CSS in one central location, and too, will protect the code work should the parent theme (Divi) update.

Adding an image to your child theme is recommended, but not an essential. Should you wish to do so, create the artwork with the dimensions of 880 px x 660 px and save it as screenshot.jpg or .png. After theme activation, this image will reflect as the display for the child theme in the Appearance > Themes console.

Once you’ve got all of these files together, add them into one folder and rename it accordingly, something relating to the company or business website you’re building.Compress the folder and upload the .zip file to the Themes > Add New console on the WordPress backend.

Once the upload is complete, Activate the theme and voila! You’re officially running a child theme with your Divi website.

Premium Divi Child Themes

Premium Divi child themes are created by third-party developers and are purchased directly from their respective online stores.
If you’re using the Divi and/or Extra theme, you’ve got a plethora of premium child themes to choose from as a number of independent Divi developers and development agencies have taken on the responsibility to develop premium child themes for the global Divi community.These premium child themes offer value, for a price.

Here, almost aspect of both web design and development is already complete. From layout design to element stylingfont group, and color selection, and in most cases, animations too, practically every detail of web design and development is taken care of.

In the case of premium Divi child themes, demo content (typically Lorem Ipsum dummy text and free stock photography) is used to create the idea of a completed site. This demo content is created as a guide for you, instructing you where to place your own content relating to your brand or business.All you’ll need to do is select the pages you needdelete the ones you don’t, and add your text and image content into the relevant Divi Builder modules. If you so desire, you’d be able to open each of the modules and view both the General and Advanced Design Settings as well as the custom CSS scripting (if any).

Although they may differ as per the development styles of each third-party seller, premium child themes typically include the child theme files (style.css, functions.php and others), installation instructions, as well as easy-to-install page layouts and Customizer settings. Some child theme developers include PhotoShop .psd files of their child theme packages. Usually, premium child themes include a one-click demo content install process.

Each of the Divi Space premium child themes and Aspen Grove Studios premium child themes include additional features, including the Aspen Footer Editor plugin (which allows you to create a beautiful footer area for your Divi website), a Login Customizer (for you to add custom branding to overwrite the wp-admin screen) and a 404 error page template (for you to redirect lost site viewers).

Should I Use a Standard Child Theme or a Premium Child Theme?
Deciding between whether to use a Divi child theme or a premium Divi child theme largely comes down to what your business and website needs and requirements are.Either option will suffice for your Divi website in protecting your CSS, one will just offer more value if you’re willing to pay for it.

If you are pressed for time, opting for a premium Divi child theme will let you bypass weeks of work in order to get your website up and running in a matter of hours. If, on the other hand, you have time at your disposal, or are determined to create your very own piece of the web property, then start from scratch, but use a standard or blank Divi child theme before you begin.

We highly recommend using the Divi Space child theme maker for this.

Even though premium Divi child themes come at a price, they’re a small investment compared to the costs of custom website development. Where custom, self-hosted WordPress websites can cost thousands of dollars to build, using child themes comes at a fraction of the price, and too, will often come with support services in case you get stuck.

More articles: The Best WooCommerce Plugins for your WordPress Website

The Top Contact Form Plugin for WordPress

Why Caldera Forms is the Best Contact Form Plugin for WordPress

With Caldera Forms, building both beautiful and functional responsive web forms, that can easily be styled with CSS to fit any website look and feel, is so easy that even first time users will enjoy the process.

Caldera Forms is Easy to Use and Configure

Firstly, creating forms with Caldera Forms is really easy and rather quite fun too. Thanks to the visual layout builder with its drag-and-drop functionality, building a form is a visual experience, not a code one. Divi users will appreciate this form and function as it mirrors the fluidity and flexibility of the Divi Builder and its modules.

To get you started, Caldera Forms offers a number of templates for you to select from. From contact to pricing to booking forms and more, you can choose to either edit or build on an existing template, or create one yourself. Once you’re on your way, building your form is as simple as creating element holders and dragging in relevant form fields.

When you’re satisfied with the aesthetic of your form, configure the settings by entering relevant information and using magic tags to suit your communication style and flow.

As stated previously, the Caldera Forms builder is so easy to use that it hardly poses a learning curve for new users, and also, it takes an incredibly short time to develop a familiarity with the interface and its various settings.

Caldera Forms Offers Plenty of Features & Extensive Functionality

Firstly, setting up pagination for really long forms with a number of user input areas is as simple as clicking the ‘Add Page’ button. Also, to save you time, you can simply drag and drop fields between pages should you decide that they fit in better within different page areas.

Next, Caldera Forms offers a plethora of form field options. From the standard single-line text, email, number and text area entry fields, Caldera Forms includes options for checkboxes, radio button selectors, star ratings, HTML-based text entries (which will automatically adopt the typographical aesthetics as assigned to the H tags asset in your style sheet), file uploads, color pickers, in-form calculations and more. This, we can assure you, is an almost unheard of list of form field options within a free form builder plugin, but, more on that later.

Then, for those needing to create somewhat intricate forms that rely on end-user inquiry and input, Caldera Forms offers the ability to use conditional logic. If you’re unfamiliar with the concept of conditional logic in contact forms, it is essentially the process of choosing to either show or hide certain form fields based on the results of previous information submitted by the user (for example, if the form user selects option A, a new question will be presented to them, however, if they select option B, the form will remain the same). While definitely not a prerequisite for all forms, and certainly not always sought out by clients, having the option to set up conditional logic is great, especially as it is devoid in the free versions of other form builder plugins (again, more on that later).

Finally, for clients seeking very specific form functionality, Caldera Forms offers over 20 add-ons that can be purchased separately. These can either be one-off individual purchases per site or can be grouped into a bundle purchase for total savings.

Caldera Forms is Secure

To ensure that each form submission is secure, Caldera Labs have included an automatic spam detection and prevention feature – an anti-spam honeypot – within each of their forms.

If you’re not familiar with the concept of an anti-spam honeypot, it is essentially a ‘secret’ field added to a form that is hidden from web users by either CSS or JavaScript. As the form field is actually available, just hidden, spam robots will naturally fill out the secret field. When the secret or honeypot field is filled in, one can safely assume that the activity has in fact been done by a bot, and the entry is then rejected. The anti-spam honeypot feature is set as enabled by default for all Caldera Forms.

As well as the honeypot, if you’d like additional security for your forms, Caldera Forms integrates with an Akismet processor. For this, you’ll need to have Akismet installed and activated on your WordPress website.

Caldera Forms Has Great Documentation and Support

Even though Caldera Forms is easy-to-use, there may come a point where a spot of confusion arises, but rest assured, Caldera Labs provides a plethora of information, help and guidance for Caldera Forms.

Firstly, the Getting Started guide will help new users navigate through the early stages of using the plugin – from explaining the main Caldera Forms dashboard, to detailing a step by step guide to making a form and displaying it a website.

Next, Caldera Labs offers extensive documentation and instruction on how to use the plugin. Assistance with both basic and advanced level queries can be found here.

Dedicated support is available to users who have an active license key from purchasing a Caldera Forms add-on. And finally, to make matters even easier for their customers, Caldera Forms offers a service wherein their developers can step in for a fee, either to create tricky forms or to offer assistance with form builds that call for custom code work.

Caldera Forms is Free

All of the factors mentioned above (bar the few paid support features and add-ons) are available to you for free and can be downloaded from the WordPress.org repository.

After installing and activating the plugin, you’ll be on your way to making amazing forms for your website in no time.

In the event that you require extra form functionality (such as additional form operation or integration with third-party software such as PayPal, Stripe, MailChimp or Slack), Caldera Forms offers over 20 add-ons that can be purchased either as individual items or as a mix-and-match bundle.

Comparing Caldera Forms to Other WordPress Form Builder Plugins

We’ve done our research and can safely say that, in our honest opinion, Caldera Forms is the best form builder plugin available.

From the perspective of ease of use, value features and functions, the ability to build just about any form imaginable and price (or the lack thereof), Caldera Forms just wins. Hands down. Every time.

First, Caldera Forms’ visual layout builder with a drag-and-drop interface makes form building a breeze. In comparison to the traditional HTML form creation method, as employed by Contact Form 7, Caldera Forms offers a much more fluid and user-friendly form building experience that both beginner and advanced WordPress users can enjoy.

Then, Caldera Forms is extremely easy to configure and assigning form settings can be done in a matter of minutes. There are other form builders, Fast Secure Contact Form for example, that offer an almost overwhelming number of configuration settings and options. This will certainly pose a steep learning curve for new users and too, familiarizing oneself with the configuration options may take a bit of time.

Next, while many contact form plugins operate on either a paid or ‘freemium’ basis (where a certain level of functionality is offered in the free plugin and payment is required for premium versions or upgrades), Caldera offers extensive form building features and six add-ons within its free version, and only calls for payment for very precise form functions. This translates to an extreme level of value for you, the developer, for no cost whatsoever.

Formidable Forms, Ninja Forms and WP Forms each operate on a freemium basis and, in their free or lite plugin version, offer the ability to create a rather simple form with various simple field options, respectively. The premium versions of each of these plugins all charge for additional features that come natively with the free version of Caldera Forms (such as multi-page forms, file uploads, conditional logic and more). The popular contact form plugin Gravity Forms is only available via purchase via one of three packages (based on the frequency of use, with varying degrees of add-ons included).

While there may be some value in considering purchasing one of the above plugin packages, it’s only worth doing so if you are building advanced forms with third-party integrations on an extremely frequent basis. If not, Caldera Forms will definitely meet and exceed your development needs.

Finally, in wrapping the argument as to why Caldera Forms is superior to other form builders, if you’re using the Divi theme by Elegant themes, you’ll know that the native contact form module offered within the Divi Builder is only adequate for very, very simple contact forms. If you have a client that requests functionality for a feature or element over and above the basic entry of a name, number, email address, and message, you’ll find yourself in a spot of trouble. For this, and other reasons, we highly recommend using Caldera Forms as your go-to contact form plugin.

Aspen Grove Studios and Caldera Forms Collaborate for Divi

We’ve been fans of the Caldera Forms plugin for an incredibly long time, and are thrilled to be collaborating with Josh Pollock and the team at Caldera Labs for an extra special surprise that brings Caldera Forms to the Divi Builder in new and exciting ways.

We’ve got a whopping fifteen freebies that have been designed and developed by us using Caldera Forms to help you and your web development projects.

More articles:

What is Google AMP and How to Implement It on Your WordPress Website

What is Google AMP and How to Implement It on Your WordPress Website

In a world where instant gratification is everything, it is even more essential to ensure that your website has a fast loading time. Ideally, your website should load within three seconds. For every second after, you will lose more and more visitors and therefore make fewer conversions.

Perficient Digital did a recent study on the state of the mobile web and found that in 2018, 58% of site visits were from mobile devices. Mobile devices made up 42% of the total time spent online while the mobile bounce rate sits at 50%. As mobile users are getting more accustomed to viewing websites on their mobile phones, it is becoming increasingly important to ensure that your website is mobile-friendly.

This is where Google AMP comes in.

What is Google AMP?

So, what is AMP exactly? In 2016, Google launched a solution to sluggish mobile web pages, called ‘The Accelerated Mobile Pages Project’ (or the AMP Project).

Google AMP is a website publishing technology that allows web pages to load almost instantly on mobile phones. The technology allows for web pages to load in less than a second while using ten times fewer data than regular web pages.

How does Google AMP work?

Google AMP uses bare minimal HTML and limited JavaScript, which allows the content of a website to be hosted on the Google AMP cache. Google then serves this cached version to users instantly when they click on your website from the search results.

AMP also forces you to use a streamlined version of CSS and won’t allow any JavaScript element on your page. You will need to use a standard JavaScript library that will force images to lazy load on your website.

Google AMP is similar to Facebook Instant Articles, except it is not limited to the Facebook mobile app.

AMP can be used on any app, web viewer or browser. AMP pages are not served directly when someone visits a website. They are instead served only by AMP consumers, which include Google, LinkedIn, Twitter, Reddit, Bing, Pinterest, Medium, WordPress, Squarespace, and a few others. When you click on links from Google or Twitter, for example, you’ll be directed to a faster, cleaner and more streamlined version of the web pages that will instantly load on your device regardless of the internet speed.

Why is Google AMP important?

It’s a well-known fact that fast loading websites offer a better user experience and can improve your traffic. With more and more website visitors coming from mobile devices, it’s imperative to make sure that your website is mobile-friendly compared to the desktop version. By creating an AMP version of your WordPress website, you are putting speed and readability as your top priorities.

Despite this, it’s important to note that you may not want to create Accelerated Mobile Pages for your entire website. For example, it is not always advised to create stripped-down versions of your landing pages as these pages are important to include interactive elements like JavaScript sections to help with conversion. You can, however, create AMP pages for your blog or news sections as this is where speed and readability are important.

Google also gives AMP pages favored treatment in search rankings, with the opportunity for news articles to be in the top carousel. This can improve your conversions in a massive way, especially if a lot of your traffic comes from Google searches.

Several improvements have been made to Google AMP over the past year, with advertising options now readily available. Meaning websites can now retain their ad review on their AMP pages.

How to set up Google AMP on your WordPress website

AMP can be tricky to implement and test if you’re not a developer. Setting up Google AMP on WordPress is, however, a bit easier than others. For those wanting to set up Google AMP on WordPress, here is a step-by-step guide.

1. Install and activate the AMP plugin

The first thing to do is install and activate the WordPress AMP plugin. The official AMP plugin is free and was developed by the team at Automattic.

This plugin works as a base plugin and will automatically generate AMP-compatible versions of all the posts on your websites – note, not the pages. You can view the AMP version by adding /amp/ to the end of the post URL. In order to convert your pages to AMP, you will need to install an additional plugin – AMP for WP – Accelerated Mobile Pages.

2. Customize AMP pages

You can customize your AMP template for it to look like your existing website. This will include editing the CSS of your AMP template, though there are limited customization options available in the base AMP plugin.

There are additional plugins that you can install for further customizations. These include the Glue for Yoast SEO & AMP plugin (note that you have to be using SEO Yoast already) and the PageFrog plugin.

With these plugins, you can customize the look and feel of your AMP-enabled posts, including styling, colors, uploading a custom AMP icon and setting a default image for posts without associated images.

3. Set up Google Analytics

In order to get statistics on your AMP pages, you will need to set up Google Analytics. Firstly, you will need your tracking ID. You can get this from the Admin panel, under ‘Tracking info’ once logged into Google Analytics.

Once you have this tracking ID, go to AMP > Analytics on your WordPress dashboard and paste the tracking ID where it says ‘Google Analytics’. Save changes.

4. Use an AMP validator to validate and test your AMP setup

It is quite common to come across tons of AMP errors in your Google Search Console after the initial integration. Therefore, it’s extremely important to both validate and test your AMP-enabled pages.

There are a few ways to validate your AMP pages, some AMP validators include:

5. Submit your AMP URLs for indexation

In order to increase your chance of appearing in Google search results, you need to submit your AMP URLs to Google. You can do this through the Google Search Console. Make sure that you do this only after testing and validating the page.

Google will only index your AMP page if it is internally linked to or listed in the XML sitemap.

Final thoughts

While converting your web pages to AMP does have significant benefits, namely by increasing your site speed and readability on mobile, there are a few cons to be aware of.

Firstly, it introduces a new separate platform and functionality that you will now have to worry about. Secondly, you will only be able to track the statistics of the page with Google Analytics. Some users have also reported that they have experienced lower engagement and higher bounce rates. Others, however, have reported massive improvements to their engagement.

The best way to see if Google AMP is for you is to test it out. Follow the above-listed steps for a few posts and look out for the results. It may take a few tries to get it right, so don’t give up too quickly.

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